White hat and black hat SEO

White hat and black hat SEO

In this article, we want to introduce you to white hat and black hat SEO.

SEO is a very specialized practice and to do it requires knowledge and awareness of the rules of search engines. All companies that use SEO in their work should keep their knowledge updated every day.

SEO has different methods and techniques, and each company works with its own techniques and uses them according to its work. SEO is the most important step for your website to be seen by search engines and users. This process can take a long time, and you can work on your website SEO for one or more months and get the desired result.

Some companies want to get up in search engines very quickly and in a short time and even be on the first page, which disturbs the equations. This is not in line with the algorithms and natural search engines’ algorithms to identify a quality website, which is called black hat SEO. In some cases, such websites are even penalized by Google.

In contrast to black hat SEO, white hat SEO is a principled and standard way to promote a search engine website. In this method, website SEO is done according to the rules and standards set by search engines. The result takes a long time, but it is very principled, and your website is considered valuable by search engines.

The following are the techniques used in a white hat and black hat SEO:

White hat SEO techniques
Use the right keywords
Select the appropriate page title
Produce quality and optimal content
Internal and external linking
Quality backlinks
Set up a website sitemap
Choose a domain that represents the website, business and brand
Black Hat SEO Techniques
Excessive and unprincipled use of keywords
Use duplicate content
Hide text
Using too many keywords
Redirecting to sites
Buy backlinks